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Graphic Design History (2nd Edition), by Johanna Drucker, Emily McVarish
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A Fresh Look at the History of Graphic Design
Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features.
With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition.
A better teaching and learning experience
This program will provide a better teaching and learning experience– for you and your students. Here’s how:
- Improve Critical Thinking — Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design.
- Engage Students — Timelines and images with detailed captions easily highlight relevant information for students.
- Support Instructors — high resolution PowerPoint are available for this text.
- Sales Rank: #31467 in Books
- Brand: Brand: Pearson
- Published on: 2012-03-12
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x .90" w x 8.50" l, 2.46 pounds
- Binding: Paperback
- 416 pages
- Used Book in Good Condition
Review
Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history.
– John Luttropp, Montclair State University
An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts.
– Peter Hall, University of Texas at Austin
Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through.
– Grace Fowler, Palomar College
About the Author
Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists’ Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.
Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A Hard-Read! Only buy this if it is a class requirement!
By oliver g.
I got this textbook as a class requirement and at first I was so eager to read it but every time I read my head spins! It gives me a headache! Why can't authors explain and use plain words that could be better understood by "regular" readers or students. This book is designed for those who have extremely high vocabulary storage in their brains or those who can process information in a snap. This book is NOT for regular students with average IQs. Sorry to say this but this book is a hard read! I totally agree (101%) for some here who made an honest review about this hard-to-read and comprehend book, though it contains a lot of good information. Sorry I can not recommend this book, take this if its required!
2 of 2 people found the following review helpful.
A handy reference guide that's definitely not meant for complete read-throughs
By Ingerlis
I'm a junior graphic designer and I love learning art history. I still own nearly all of my art history textbooks and refer back to them often in my spare time.
I had to purchase this book for a history of graphic design course, and though I found the information useful and insightful, the writing was incredibly dull. The authors explained everything in such detail, and with so little interest or enthusiasm about the subjects discussed that I quit reading after struggling to stay interested throughout the introduction and first chapter. I believe that textbooks should be written objectively but this book is formal and detached in the extreme. I simply find it difficult to develop or maintain interest in a book if the author can't manage to either.
Perhaps if you like straightforward writing bereft of tone, this is for you.
0 of 0 people found the following review helpful.
Informative but very dry in some parts
By Nick'sPicks
This book has a lot of information involving graphic design history, all the way from the very beginning of the recording of mankind's history. You man find some parts of the book to be hard to read, being very boring and dry, as many college textbooks tend to be.
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