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"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
- Sales Rank: #1787399 in Books
- Brand: Brand: McGraw-Hill Medical Publishing
- Published on: 2010-11-01
- Original language: English
- Number of items: 1
- Dimensions: 9.29" h x 1.06" w x 7.36" l, 2.49 pounds
- Binding: Paperback
- 840 pages
- Used Book in Good Condition
About the Author
Christopher A. Bartlett, Harvard Business School Paul W. Beamish, The University of Western Ontario
Most helpful customer reviews
1 of 1 people found the following review helpful.
great price
By oscar
ordered this book for an FIU class, came in fast and in great condition! the book's ISBN number was different than the the hardcover edition, but its exactly the same thing.
0 of 0 people found the following review helpful.
text margin, and structure.. otherwise, the content is AWESOME!
By Nurul Aeiyuni Husna
Case study is presented well in the book. The structure of the text and margin is not fun and easy to follow.
0 of 0 people found the following review helpful.
Paperback alternative
By Pen Name
The paperback version is perfect and substitutes exactly for the hardcover. This version is easier on traveling for the continuing student.
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