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IT'S NOT JUST FOR BRITS (1000s have been sold worldwide) - it's for anyone who wants to blow their own trumpet without sounding like an idiot!
Are you someone who wants to get ahead in your career or business? Perhaps you’re looking for a new job or want a promotion. Maybe you’re starting a business or want to grow your company. You might be going for interviews, pitching for a job or contract, getting new clients and keeping existing customers.
However you want to get on at work, people buy people…but what they're really buying is your personal brand. Your brand lets people know who you are and what you bring to the table and most importantly, how you’re different from everyone else out there.
Click LOOK INSIDE on the photo of the book cover to read a few pages…
If you don’t sell yourself you’ll get left behind
Personal branding is becoming more important because working hard and doing a good job are no longer enough – that’s the minimum you should be offering. Instead you have to find a way to stand out from the crowd, discovering the unique selling point that will help you find a job, get a promotion, start a business, land a new client, or just get on at work. If you don’t, you’ll get left behind like an odd sock in the launderette of life.
Reputation management matters
Every single one of us has a personal brand (it’s what’s said when we’re not in the room) but the clever people are the ones who have taken the time to work out what that is. How? By using this book to follow a step-by-step process to not only create their brand but promote it to.
Get that confidence boost
Everyone I’ve worked with on their personal brand has gained confidence. The great news is you can gain confidence too – it’s not rocket science. The practical techniques in this book, along with the real-life examples of how to create and promote a brand (and how not to), can be taken away and used immediately.
Advance your professional development
You’ll learn how to sell yourself in the office, out and about and online, including: your image, your language, emails, meetings, phone and voicemail, timekeeping, handshakes, your elevator pitch, presentations, CVs and interviews, personal profile, online branding, LinkedIn, Twitter and Facebook, blogs, newsletters and websites…and lots more!
Click LOOK INSIDE on the photo of the book cover to read a few pages…
So if you’re developing your leadership skills, want some management training, wish to learn about reputation management or fancy a bit of professional development, learning how to create and promote Brand You now are skills you can continue to use throughout your working life.
It works…
Even though I’m a business of one (it’s just little old me) I’ve worked with major companies like Microsoft, Asda, Premier Inn, RBS, Hallmark Cards, Prudential, KPMG and the BBC. How? By having the confidence to think big and believe I was good enough to work with them. By knowing who I am (warts and all) and having faith in myself. By understanding I had to sell me before I could sell what I had to offer. By appreciating I had to raise my profile online and offline, even if it took time before it would pay dividends. By realising people are deciding whether to buy me in the first seven seconds so I’d better make a great first impression.
It’s worked for me so imagine what you could achieve when you learn how to sell Brand You.
Here's what others say:
The IoD's Director magazine said: Most Brits would admit that we aren't the best when it comes to self-promotion compared to others across the world. This book offers a great solution to creating and promoting your personal brand while keeping your credentials intact.
- Sales Rank: #2155355 in Books
- Published on: 2013-03-13
- Original language: English
- Dimensions: 8.50" h x .55" w x 5.50" l,
- Binding: Paperback
- 240 pages
About the Author
Your brand is what people say about you when you’re not in the room and what they’re saying about Jennifer Holloway is that she’s a shot of double espresso. She’s a strong character, with a full-on style, who leaves people’s heads buzzing with the realisation that they have a personal brand too (they just haven’t tapped into its potential yet). When it comes to personal branding Jennifer knows her stuff. From her corporate days running press offices to being the boss of her own business she’s built relationships, gained clients and stayed on people’s radars by promoting who she is – not just what she does. Jennifer first experienced the benefits of promoting a personal brand when she worked with the media, garnering front page headlines. Then when she launched her own company her personal brand became the epitome of what she was selling. Jennifer loves to talk about personal brand, whether through her book or in front of an audience, but when she’s not in the limelight she’s living her version of the good life: pottering around the garden, keeping bees, feeding chickens, then ending the day with a well-earned glass of Rioja while listening to The Archers.
Most helpful customer reviews
1 of 1 people found the following review helpful.
People by the "who" more than they buy the "what." Make sure they know who you are.
By Pat Brans
I bought this book about a month ago and got through it pretty quickly. It's very well written, with clear explanations and examples. In some ways it targets the UK public, but for the most part it applies to everybody who is a little hesitant about blowing his or her own horn.
I recommend this book very highly to anybody with any ambition. As Jennifer Holloway points out, you'll need to develop your personal brand both for outside your current company and for what you do inside. People by the "who" more than they buy the "what." Make sure you know who you are and are communicating it clearly in all the ways you interact with people (in person, on the phone, in email, on linkedin, and so forth). Make sure people know what they are going to get when they work with you.
I'll finish with another excellent point made by Holloway, be authentic. Not everybody is going to like your brand, you can count on that. So communicate who you are clearly and face the fact that not everybody will like it.
1 of 1 people found the following review helpful.
Buy several books for your comrades, they will thank you
By Mary M
Using humor and her deeply authentic style to make key points stick, Jennifer lays out the basics of personal branding in a practical guide that you'll turn to again and again. Whether it's in person, in the office, or online, Jennifer delivers the how-to of creating, promoting and maintaining your personal brand. I personally love the real-life, easy to read examples on every other page titled, "here's what I'm talking about." Go ahead and purchase several books and pass them out to your colleagues. They will thank you!
0 of 0 people found the following review helpful.
The Best 'Manual' for Personal Branding ... Highly recommended!
By Amazon Customer
This is a very good read with 'real' practical tips about personal branding. As a Business owner who offers services to other individuals (consumers) l have found it so helpful indeed and l do believe that the new knowledge l have acquired here will enable me to provide a better service to my clients with more confidence. Go on ... Get a copy because it's really worth it!!! Simon Tim Muwanguzi, MD Timo Real Estate Solutions UK Ltd.
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